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Keegangreen gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing. What it is and what it is not 29 the standardization debate 30 globalization and global marketing 34 management orientations 37 ethnocentric orientation 38 polycentric orientation 39 regiocentric and geocentric orientations 39 driving and restraining forces 40 driving forces 41 restraining forces 48 outline of this book. Get all of the chapters for solution manual for global marketing management, 8e 8th edition. For undergraduate courses in global international marketing. Mymarketinglab for global marketingis an entire learning package deal deal.
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